How to Use Tier Building to Improve Your Customer Loyalty Program
How to Use Tier Building to Improve Your Customer Loyalty Program
Blog Article
Tier building refers to a method for classifying builders in the construction industry according to their capabilities. It is based on the ability of a builder to deliver projects in a safe and timely manner. The purpose of tier building is to provide greater confidence in the capabilities of builders in order to allow owners and developers to make more informed decisions about their choice of builder. This is particularly important in high-density developments, where there are higher risks in the design and construction phases.
The tiering process begins with the identification of all standards that are directly referenced in the Australian Building Code System, as well as those standards that are referenced in a part of the building codes system and that address severe risks to life safety or significant economic losses. These standards are then assessed against a set of criteria to determine the level to which they are assigned, namely Tier 1, Tier 2, and Tier 3.
In order to achieve Tier 3 status, a builder must demonstrate their capacity and capability to manage a project with a higher level of complexity than previous tiers. This includes managing a project in a more rigorous way and managing increased risk in areas such as the design, engineering, and OHS processes. In addition, Tier 3 builders must demonstrate a capacity to effectively respond to issues as they arise and resolve them in a timely and effective manner.
This can be a difficult process for some builders, as it can take time and resources to develop the required capacity to meet Tier 1 standards. Despite this, it can be beneficial for builders to invest in achieving Tier 3 status as it will help them improve their business performance, attract better quality customers and reduce the likelihood of repeat issues in future.
Creating and sharing an agenda for tier meetings can help to keep these meetings on track and ensure that everyone is on the same page. It is also important to start and end on time so that people's time is respected. The use of a collaboration tool such as TeamAssurance can help to facilitate tier meetings by making it easy for team leaders to create and share the agenda. This allows team members to prepare for the meeting ahead of time, so they are ready to contribute their ideas.
By implementing rewards by tier in your customer loyalty program, you can differentiate yourself from the competition. This can encourage customers to choose your business over the competition, as they can get additional benefits such as free delivery or extended returns with their tier level. This can also help to drive up retention rates for your business, as people will be more likely to continue to shop with you in the future if they know that they are getting exclusive benefits that their competitors cannot match.
Setting up tier levels in your partner program can be challenging, especially if you are working with multiple partners at once. But with the right tools, you can simplify the process of tiering your partners and put structure around your co-marketing and co-selling processes. Using data such as Crossbeam can also help to accelerate results by helping you identify the most valuable partners and then rewarding them accordingly. Report this page